Dan Murphy’s puts focus on ‘local heroes’ in month-long campaign from Red Jelly

Dan Murphy’s is turning its focus on Australia’s ‘local wine heroes’ in a campaign from Red Jelly to coincide with Aussie Wine Month. The Woolworths-owned retailer has teamed up with Wine Australia for the month-long push which includes a TV ad focusing on its monthly buyer’s guide. Central to the campaign will be wine tastings across its stores nationwide which the brand said will provide customers with greater knowledge of the country’s wine regions, varieties and local brands.