Millennials are drinking wine instead of beer and the industry is freaking out

Millennials are drinking wine instead of beer and the industry is freaking out

Millennials are increasingly moving away from beer in favour of wine and spirits. This trend is scaring major companies like Anheuser-Busch, MillerCoors, and Heineken, according to a recent report by Morgan Stanley. “Overall beer consumption trends remain weak, and it appears millennials are increasingly turning to other alcoholic beverages,” the analysts write. And many millennials who do drink beer prefer craft varieties to traditional pale lagers like Budweiser.

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