Home-grown Chinese wines jockey with Australian exports for the dollars of domestic wine consumers
Chinese vineyards might be young but the local investment in them is further confirmation from those on the ground, which an emerging middle class is ready to splurge on a quality drop of wine.
The crowded domestic market in Australia has prompted many wineries to look north, with hopes to target a new Chinese consumer base. Others see opportunities in production, utilising a much cheaper workforce. In the northwest region of Ningxia a major facelift is underway. Quiet villages are experiencing double-digit growth as they work to establish modern cities.