Marlborough wineries urged to cater for Chinese tourists

Marlborough wineries urged to cater for Chinese tourists

Marlborough wineries are being urged to cater for the needs of increasing numbers of Chinese tourists visiting the region, on top of more Marlborough wine being sold to China. Chinese visitors to Marlborough represented a small but growing market for the region compared to other countries. Destination Marlborough general manager Tracy Johnston said the wine industry was a logical introduction to enhance Chinese visitors experience here.

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