New Zealand “premium brand” invisible to overseas consumers: study

New Zealand “premium brand” invisible to overseas consumers: study

WELLINGTON: Many overseas consumers are unaware that their food comes from New Zealand, undermining attempts to promote the country’s “premium brand” image, according to a study out Tuesday. A report from Lincoln University’s Agribusiness and Economics Research Unit said food and beverage producers were missing out on significant opportunities in overseas markets because they were not communicating with consumers.

Scroll to top
简体中文繁體中文English