Wine soars to new heights

New Zealand wine continues to advance rapidly in the U.S. market, delivering impressive growth in both volume and value. In 2014, New Zealand table wine imports jumped by 19.3% to 5.67 million cases, concluding a three-year period which showed an increase of 55%, according to Impact Databank. While rival imports are sharpening their focus on premiumisation, New Zealand is already very much a premium proposition.