Coonawarra winemakers promote sipping, not shotting, Australian wine in China

Coonawarra winemakers promote sipping, not shotting, Australian wine in China

Nurturing China’s growing wine consumption is more about introducing a new food culture than selling a quality drop, according to a senior winemaker. Katnook Estate’s Wayne Stehbens has been selling wine into China for 15 years and said the biggest challenge was finding a time and place for it to be enjoyed. “Their idea of eating food is more a function of their life, rather than a social occasion,” he said. “If you go to a restaurant you order the meal, the meal is put on the table and it’s eaten very quickly; there’s hardly time to even enjoy a bottle of wine.”

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