New branding for Hawke’s Bay Winegrowers

The Hawke’s Bay Winegrowers association have launched their new branding campaign after acknowledging the regions third stellar vintage in a row. They said their new look is about telling the Hawke’s Bay story, which will provide them with a great platform to build on. Plans for a new central brand were approved last year and will rovide an umbrella brand that all Hawke’s Bay wineries can come under. It’s new branding will feature what designers considered to be the heart the industry – the rivers.