Bottle or box? Texas Tech student wins grant to study wine packaging

Bottle or box? Texas Tech student wins grant to study wine packaging

A Texas Tech University doctoral student won a $10,000 grant to study how millennials respond to the way in which wines are packaged. Nicholas Johnston, who is starting his final year in the hospitality administration graduate program in the Department of Hospitality and Retail Management, has studied consumer behaviour for years, most recently in a research setting but for several years before that as a bartender.

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