France plans to lure more tourists with wine tours

France plans to lure more tourists with wine tours

France wants to develop wine tours in its countryside as part of a series of measures aimed at boosting tourism and retaining the country’s position as the top destination in the world. France’s foreign affairs minister, Laurent Fabius, set Thursday a target of 100 million foreign tourists per year by 2020, up from 84 million now. “Tourism is a national treasure,” he told a news conference. “Wine is an important sector to attract foreign customers in our beautiful wine-growing regions that are still under-visited: Bordeaux, Bourgogne, Languedoc, Rhone, Champagne, etc.”

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