The Duck’s new Puddlers

LAST September, 240 people around Australia received a surprise gift of a $100 bottle of Shiraz in a handsome red gum presentation box, with a note informing them that they were “Puddlers”. The $30,000 exercise was the brainwave of David Anderson of Wild Duck Creek Wines at Heathcote, 120 kilometres north-north-west of Melbourne. The gift bottle of Wild Duck Creek 2012 Shiraz Reserve was David’s way of thanking people who had been buying his wines for the past 10 to 23 years.