Tasmanian wineries urged to offer greater experiences at cellar door

Tasmanian wineries are being told to take risks and enhance and diversify their cellar door operations. State grape and wine industry peak body Wine Tasmania said too many producers were playing it safe, and missing out on a significant opportunity to attract more customers and boost their profits. Cellar door experiences – where a winery sells its products direct to the public – was a key topic at Wine Tasmania’s annual conference in Launceston.