Online wine sales at 5% worldwide but on the rise

Online wine sales at 5% worldwide but on the rise

Online wine sales accounted for a mere five percent of global sales of whites and reds and roses last year but are expected to rise sharply, according to a study released Monday at France’s Vinexpo wine fair. Cellars and stores still account for the vast majority of wine purchases worldwide but online sales, amounting to $6 billion, have become a crucial channel for sales with an around sixfold increase since 2006, said Bordeaux’s Kedge Business School.

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