Industry ready to push wine tourism

Industry ready to push wine tourism

Wine tourism is the ”next frontier” for the Central Otago wine industry. The findings of a recent Lincoln University survey of wine tourists would be invaluable, Central Otago Winegrowers Association president James Dicey said yesterday. ”Wine tourism is really the next frontier for winegrowers. ”Until now we’ve been focused as an industry very much on the trade – wine writers, buyers and retailers … a small number of people with influence.

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