Australians unlikely to follow brands on social media

Just 11 per cent of Australians on social media are “very likely” to be following brands on social media, according to eMarketer research from Waggeer Edstrom Asia-Pacific. The March 2015 survey asked internet users in nine different Asia-Pacific countries to rate how likely they were to follow a brand on social media and found that Australians lacked enthusiasm. Despite only 1.2 million Australians considered very likely to come across information about brands on social media, wine brand Yellow Tail has a huge following with 1,366,396 fans, the largest Facebook audience in Australia.