A Chinese taste of Australian wines

A Chinese taste of Australian wines

New research from the UniSA Business School’s Ehrenberg-Bass Institute could help transform the export market for Australian wine, enabling producers and distributors to describe their product more effectively using terms more easily understood by Chinese wine consumers. The Chinese Lexicon Project – a two year long research initiative funded by the Australian Grape and Wine Authority (AGWA) and led by Dr Armando Corsi, Dr Justin Cohen and Prof Larry Lockshin, has revealed what terms Chinese consumers use more often when describing a wine, and what Asian fruit and vegetable flavours are equivalent to the typical Western ones used for wines in China.

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