‘Dining boom’ the next big thing for Australian exporters to Asia

HIGH in the Mongolian mountains, far from the reach of skyscrapers and flashing city lights, a shipment of Queensland wine is bundled up with blankets, carried through the rocky and snow-dusted countryside on the back of a yak. It’s one of the more unusual export deliveries for Sirromet winery at Mt Cotton, near Brisbane, which has been quick to stretch its legs into the booming Asian market. And while there’s unique challenges in exporting overseas, director of sales and marketing Rod Hill says it’s worth the effort as a rapidly growing middle class increases global demand for food.