Accolade Wines to spend £4m on Hardys

Accolade Wines has announced a £4 million (A$8.19m) above the line campaign for its leading wine brand Hardys, to coincide with its sponsorship of the English and Australian cricket teams ahead of the Ashes test matches with Australia. The new Hardys campaign will encompass a full ‘360 degree activation program’ which will run alongside the 2015 Ashes series, featuring an exclusive broadcast sponsorship on Sky Sports throughout this summer’s cricket season. It represents possibly the largest above-the-line investment by a wine brand in the UK.