New brand design for Left Field Wines

What a whimsical and inventive brand story Aaron Pollock Design has created for the New Zealand wine Left Field. Left Field is an existing brand, a part of the Te Awa Collection, that didn’t have a clear voice or any defining personality to stand out in the market. It was time for a brand refresh. A perfect project for Aaron Pollock Design, known for their amazing brand identity work for lifestyle products. “The objective was to create a brand that doesn’t take itself too seriously.”