Telling the story behind wine will boost global standing, says Wine Australia

Telling the story behind wine will boost global standing, says Wine Australia

Global perceptions of Australian wine fall short of the high-quality reality, says Wine Australia, as it prioritises increasing appreciation of the country’s products. The organisation says the challenge affects the whole sector but particularly fine wine, and means products currently command lower prices than warranted. It hopes to tackle the problem with ‘an unwavering focus on increasing the appreciated of our distinctively Australian fine wine.’

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