There’s no middleman when it’s straight From the Producer

There’s no middleman when it’s straight From the Producer

Online wine sales have become more popular than direct purchases for the first time ever, according to a recent report by Wine Intelligence, with one-in-five wine drinkers shopping online. Market estimates put the size of the Australian online wine market at about $500 million with annual growth at 20 per cent. While the numbers are up, many online wine channels drive prices down, and the returns to the winery in a heavily discounted environment are meagre.

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