There’s no middleman when it’s straight From the Producer

Online wine sales have become more popular than direct purchases for the first time ever, according to a recent report by Wine Intelligence, with one-in-five wine drinkers shopping online. Market estimates put the size of the Australian online wine market at about $500 million with annual growth at 20 per cent. While the numbers are up, many online wine channels drive prices down, and the returns to the winery in a heavily discounted environment are meagre.