Entry-level is an emerging opportunity for wine producers seeking exports to China – report

The slowdown in the Chinese economy and government austerity and anti-corruption measures are creating an opportunity for producers of entry-level and mid-priced wines, a new China Wine Market Landscape Report from Wine Intelligence has revealed. The market for imported wine continues to grow but average prices paid for a bottle of wine in both the on and off-trade environments has fallen, creating space for cheaper wines to thrive.