Making cellar door experiences memorable

The “wow factor” is increasingly extending way beyond the quality of the wine in presenting the most memorable cellar door impressions, according to a recent seminar held at WineTech 2015. Wineries that offer regional food and wine experiences and share insights about the artisans that produce them enjoy the greatest success in terms of immediate and follow up sales. Over three days, WineTech 2015 is addressing national and global influences on demand, capability and competitiveness for the Australian wine industry and it is featuring a vast trade floor of new products and technologies.