Is sipping cider a threat to the wine industry?

Impressive growth in the demand for cider in the global markets has put it squarely back on the beverage alcohol map, attracting a younger, more affluent consumer, according to the Rabobank Wine Quarterly Q3 report. “In the past decade, the cider category has gone a long way to discard its old fashioned image and connect with a new wave of consumers,” says Rabobank beverage analyst Marc Soccio.