Move aside for cider – global beverage markets make room

Impressive growth in the demand for cider in the global markets has put it squarely back on the beverage alcohol map, attracting a younger, more affluent consumer, says agribanking specialist, Rabobank. In its latest report on the international beverage sector, Rabobank’s Wine Quarterly highlights the relative appeal of cider to younger, more well-heeled, both male and female consumers.