Little things make a big difference for small retailers

Little things make a big difference for small retailers

Research from the University of Adelaide is helping to show small retailers how they can compete against the huge retail chains – and it’s the little things that can make all the difference. A study of more than 300 Adelaide shoppers has identified a range of factors that draw them to small retailers. Researchers hope this knowledge will give the small stores some fighting chance against their highly competitive, price-driven neighbours.

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