Quality over quantity the key to profitability

Quality over quantity the key to profitability

WINE profitability fell 6 per cent across Australia in 2015 but central Victorian growers are bucking the trend. A report from the Winemakers’ Federation of Australia showed 85 per cent of grapes picked this year were harvested at a loss. Heathcote Winegrowers’ Association president Phil Meehan said most central Victorian winegrowers were smaller operations producing premium wines, which were still profitable. “Quality still demands a good price,” he said.

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