Australia regaining its mojo in US

Australia regaining its mojo in US

Australian wine has fallen out of fashion. In the late 1990s, Americans became obsessed with wines from the ‘Land Down Under’. For most of this millennium’s first decade, fruit bombs with quirky names and eye-catching labels flew off the shelves of United States retailers. But sales soon began free-falling. Between 2008 and 2013, the US market for Australian wine declined by more than 20 per cent. Finally, though, Australian vintners are beginning to recognise what went wrong.

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