Oz wine fighting off US hangover

Oz wine fighting off US hangover

Big, loud, cheap and too many critters: Australian wine has an image problem. Not in Australia – we love the stuff here. The problem is in the United States, where Aussie wine has some perception issues. Australia is seen, quite unfairly, as a bit daggy: a producer of hefty, high-alcohol, lower-priced wines and not the lighter styles finding favour today. “A lot of people are quite surprised when I tell them how hard it’s been,” Andreas Clark, chief executive of industry body Wine Australia, says.

Scroll to top
简体中文繁體中文English