Premier Estates Wine faces ‘Taste the Bush’ backlash
Premier Estates Wine is facing a furious backlash over its ‘Taste the Bush’ marketing campaign. Angry consumers have taken to social media to declare the digital push – the Australian brand’s first advertising campaign – “sexist”, “vulgar” and “childish”. The Advertising Standards Authority (ASA) has also received a small number of complaints about the digital video campaign. The ad, which was created by London agency Saatchi Masius, features an elegantly dressed woman extolling the qualities of Premier Estates’ Shiraz.