OLN profiles Wine Australia’s UK head Laura Jewell MW

Laura Jewell has amassed a rare bank of knowledge over a 25-year career that has spanned wholesale to convenience and, of course, the mighty Tesco. And now she can add generic marketing to her repertoire after taking the top job at Wine Australia in March. A Master of Wine since 1997, she spent the past four years in arguably the UK’s most commercial machine, overseeing Tesco’s product development with a focus on own-label and exclusives.