Treasury Wine Estates bringing ‘brosé’ to Australia this summer
Treasury Wine Estates has at least one ace up its sleeve as it looks to continue its good run into the new financial year. It involves the often derided pink coloured beverage known as rosé, or brosé as some people calling it this northern hemisphere summer. Men drinking rosé, or brosé has been a bit of a talking point in the US and Europe this summer. Apparently, people are switching from drinking craft beer to it, causing all sorts of thinkpieces on the matter.