France seeks to add more fizz to its wine tourism industry

Bubbly brought fame and fortune to Champagne, and now, since being named a Unesco world heritage site in July, the region hopes more tourists will make it a holiday destination. Same for Burgundy, whose vineyards are already a big draw – it, too, is now on Unesco’s roll of honour. The double good news marks a major gain for France, which is trying hard to make wine a pillar of its tourist economy.