Dan Murphy’s CDO reveals why the spotlight is on the customer journey

Dan Murphy’s CDO reveals why the spotlight is on the customer journey

During her time as Dan Murphy’s CDO, Faye Ilhan has helped drive a number of innovations, including being the first retailer to launch click-and-collect across all outlets, and introducing Dan Murphy’s ShipSmart, which enables customers to receive unlimited deliveries.
“We knew the number one grudge with delivery is the delivery charges,” she told CMO.

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