UK wine trade ‘destroying value for volume’

Speaking at the world’s first ever WSET alumni networking event in London yesterday, Enotria chief executive Troy Christensen said there was “an unfortunate continuation of destroying value for volume” in the UK wine trade. Christensen, who was invited to speak at an inaugural gathering for Wine & Spirit Education Trust diploma graduates, accused the trade of using nothing but price to drive volumes, but expressed his optimism for the UK due to the high number of wine professionals in the market and the WSET itself.