Pernod Ricard hopes low-sugar, low-alcohol will help revive alcopops sales

Global drinks giant Pernod Ricard is riding the global sugar backlash and trend to healthier foods and drinks to try to reignite sales of the much-maligned alcopops segment after years of big declines. Pernod Ricard hopes lower-alcohol and lower-sugar products will kick-start growth in the segment for the first time since Kevin Rudd introduced an “alcopops tax”. “Our aim is to turn around category performance from decline to growth,” Pernod Ricard managing director Julien Hemard said.