Wine globalisation set to continue

Wine globalisation set to continue

The past two decades have seen globalisation of the world’s wine markets proceed like never before, in both speed and comprehensiveness. There was a degree of trade expansion in the five decades to World War I but, until the late 20th century, interactions across continents involved little more than the exporting of vine cuttings and traditional production expertise. Indeed most wine was consumed in the country of production, and those countries were mostly in Europe.

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