Wine by the half proving popular with fit boomers and young turks

Wealthy baby boomers and young professionals focused on health are increasingly turning to half bottles of wine. And hundreds of wine companies are responding with mini-me versions of their mainstream bottles. Sydney-based online business halfbottles.com.au, which began as a side venture for the owner of the Bellevue Hill Bottle Shop in Sydney’s affluent eastern suburbs, is growing quickly as customers opt for the smaller 375ml bottle size over the usual 750ml bottle, which is the traditional size in Australia’s $4 billion wine industry.