Online wine sales on the rise

Driven by consumer demand, it is becoming abundantly clear that e-commerce will continue to grow its share of total wine retail sales. According to Rabobank’s latest Global Wine Quarterly Q4 report, growth rates of online wine sales vary across markets, but they have one thing in common: By far, they consistently outpace growth in traditional retail. Online retailing is so important in many markets because of the interest it can generate from millennials.