Premier Estates Wine’s #TasteTheBush ad slapped with ban

Premier Estates Wine’s #TasteTheBush ad slapped with ban

Premier Estates Wine’s ad campaign, released in August, showed a woman with a glass of red wine placed in front of her crotch as she utters the line: ‘Australia practically jumps out of the glass – in fact, some say you can almost taste the bush.’ That was the strapline by the way: #TasteTheBush. And, after several complaints, the Advertising Standards Authority (ASA) has ruled in agreement, banning the ad. There were eight complaints in total, including one from Wine Australia.

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