How millennials are changing wine

How millennials are changing wine

They’re the reason you use emojis instead of email and Snapchats instead of real chats. But will millennials also upend the wine establishment? As Lettie Teague discovers, this relationship status is complicated. “So many millennials are interested more in the narrative of the wine rather than the wine,” said Jason Jacobeit, the 29-year-old head sommelier of Bâtard restaurant in New York. “A lot of mediocre wine is being sold on the basis of a story.”

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