US wine industry organisation opens in New Zealand

The WISE (Wine Industry Sales Education) Academy is a Napa organisation that specialises in wine industry direct-to-consumer (DTC) sales training. The academy will be launched in New Zealand on 25 November in the Central Otago wine region with an inaugural 3 day Cellar Door Professional course, followed by a DTC Metric Intensive course the following week, both in Cromwell. WISE is led and chaired by Lesley Berglund, the preeminent DTC expert in the US wine industry.