New crowdfunding rules seen as wine-direct boon

Entrepreneurs, particularly in the wine business, can use the coming expansion of U.S. crowdfunding rules to convert “social equity” for the brand or operation into financial capital, and boost higher-margin direct-to-consumer wine sales at the same time, according to advocates of the funding method. “Crowdfunding is an opportunity for businesses to engage their community — their tribe,” said Kim Kaselionis.