TWE sales in Asia jump again as CEO polishes local gems

TWE sales in Asia jump again as CEO polishes local gems

Treasury Wine Estates’ chief executive Mike Clarke says sales in Asia have accelerated even faster over the past few weeks as flagship brand Penfolds and Wolf Blass deliver strong gains. He now wants to replicate their reinvigoration by revving up a cluster of 13 smaller brands he calls “gems”. Clarke has set up a new internal structure whereby 13 regional brands, including Saltram, Leo Buring, Seppelt, Coldstream Hills and Devil’s Lair, will be managed under one roof by a specialist team rather than in “silos”.

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