Wine Industry Sales Education academy set to launch in Central Otago

Kiwi cellar door staff need to be more forward and less reliant on the “pour and hope” model when selling wine, a leading Central Otago businessman says. Bruce McGechan, who has a background in wine and tourism, says cellar doors are not as profitable as many people think and more needs to be done to make the visitor experience top quality. As a result, McGechan has teamed up with Lesley Berglund, a leading direct-to-consumer expert in the US wine industry, to offer wine sales training courses.