Producers exporting to China need to trademark

Producers exporting to China need to trademark

Intellectual property protection is essential for Australian producers looking to enter the Chinese market, according to the Export Council of Australia. Commercial and property lawyer Scott Bouvier works with the Export Council and producers around Australia on issues of trademark and brand protection. Bouvier, a partner at King and Wood Mallesons, said every producer who exports to China was at risk of having their brand copied.

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