Prosecco heads hit out at imitators

The president and director of the Prosecco DOC Consortium have hit out at a growing number of imitation Proseccos flooding the market, calling them “imposters”. Speaking to the drinks business, Stefano Zanette president of the Prosecco DOC Consortium, said: “Many imitators are jumping on the Prosecco bandwagon. Imposters marketing themselves as Prosecco are being produced all around the world, from Australia to Brazil. “We would like to set the record straight: like Champagne, Prosecco is a wine of place with protected production zones in the Veneto and Friuli.