New Zealand strengthens hold on premium price points in the UK

New Zealand strengthens hold on premium price points in the UK

New Zealand wines continue to dominate sales at premium price points in the UK market, according to data from Nielsen. Volume and value are both up 10 per cent overall year on year, against a UK market that has contracted by two per cent. New Zealand Sauvignon Blanc is the UK’s leading grape variety with an 11 per cent share. The varietal will be showcased at New Zealand’s annual trade tasting in January.

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