Lindeman’s wants to ‘bring out the gentlemen’ in Aussie guys

Treasury Wine Estate’s brand Lindeman’s has launched its latest campaign for its new wine collection, and it wants Australian men to up their gentlemen-ness. The 15 second ad, complete with an open fire, a bearded man and a glass of red is encouraging Australian men to “bring out the gentleman”. And buy its wine, of course. The campaign, developed by J. Walter Thompson, is aiming to tap into the trend of ‘gentlemanliness’ in young Australian men and positions the new wine range for a ‘gentleman who is, and the gentleman who wishes to be’.