Closure decisions: Wine quality is king, but the customer plays an important role

Closure decisions: Wine quality is king, but the customer plays an important role

Winemakers have plenty of information about closures, but when balancing consumer preferences and the performance of the product the decision-making process can get complicated. Winemakers want the closure in their bottle of wine to preserve the quality of the product, so they can send their wine out to the market confident it will meet expectations. And there’s plenty of information available to them to help decide. Nathan Gogoll reports.

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